About

Everything you want to know about me, and then some

2007 - 2011

Ignition

Kevin’s first entrepreneurial venture of significance started off with him disassembling cars and selling individuals parts on eBay, back when e-commerce was really just starting to come into its own. He didn’t even know what the word ‘entrepreneurial’ meant at the time. He was just a kid who didn’t have much in life, who was trying to create a future for himself.

 

Kevin self-taught himself everything he needed to know, and just got to work. Eventually, the ladies at the post office came to know him by first name, as he was dropping off multiple packages with them to ship out across North America, at least 2 or 3 days of every week. Kevin knew this wasn’t going to be his end game. It wasn’t glamorous or particularly lucrative, but it helped him develop some core skills and knowledge that would serve him very well later on as he started to build a bigger business.

Ignition

Jim Pattison Auto Group

2013 - 2019

Jim Pattison Auto Group

Kevin and one of his business partners Nick, created and managed the e-Commerce division of the Jim Pattison Auto Group for a number of years, where their contributions led to the most profitable years in the auto group’s 50+ year history.

 

During this time, the duo identified a number of areas that were under serviced in the market. They took their unique understanding of the industry and built a company that dealerships and auto manufacturers needed – one that was modern, hungry, innovative, robust, agile and transparent.

 

In 2015, Kevin won the Top 40 Under 40 Award by Auto Remarketing Canada for his leadership in creating and implementing industry-leading strategies and processes for automotive website design, digital marketing solutions and optimal customer relationship management processes on working Internet Leads.

2013 - 2019

Convertus

Convertus was founded by Kevin Gordon and Nicholas Williams, with the objective of redefining the way vehicles are marketed and sold in Canada. The automotive industry is very antiquated in many respects, and the founders of Convertus brought a fresh new approach. The automotive industry has a strong barrier to entry, it’s a close-knit circle, where companies rarely work with other companies that are not well-established, and solely focused on the one industry.

 

After cutting their teeth on the retail floor of dealerships, then creating and managing the e-Commerce division of the Jim Pattison Auto Group, Kevin and Nick started Convertus. They self-funded the company, and with both of them being in their mid-late twenties at the time, this was a major risk. Neither of the founders came from a family of means, they had no financial safety net to catch them, if things were to not go well. They raised no capital, and took on no debt, building a very stable foundation for the company. Marketing and software solutions in the automotive industry are generally dominated by a handful of old and powerful companies.

 

They defied all odds, growing the team person by person, adding client after client. In 4 years, Convertus went from two young men working out of an apartment, to one of the largest marketing companies in Canada. It’s a truly incredible underdog success story, and one that people love to learn about.

Convertus

Movement Food

2018 - Present

Movement Food

Kevin is also an active angel investor – one of the companies he has taken a significant stake in, ‘Movement Food’, has launched a #MoveItForward initiative – which focuses on giving meals back o the homeless/hungry of Vancouver. Hundreds of fresh and healthy meals are given out on the downtown Eastside community every month.

2018 - Present

Driven Project

Kevin has made significant contributions and strides in the realm of philanthropy. Having founded a not-for-profit, the ‘Driven Project’, with the aim of providing once-in-a-lifetime supercar experiences for kids who have spent much of their childhoods battling terrible/terminal illnesses. Kevin’s efforts have led to hundreds of rides being given to deserving VIP sick-kids across Canada and the USA

 

The Driven Project continues to gain momentum with its highly engaged social following on Instagram + Facebook and has featured publications on Global TV, CTV, The Province, The Vancouver Sun and CBC news, Daily Hive amongst many others.

Driven Project