ABOUT
If you’re not happy reinvent yourself
I struggled with severe depression and suicidal thoughts for years – I barely survived that period in my life. The thing that ended up allowing me to pull through?
I started by facing the binary decision of living or dying. It’s so easy to get caught in limbo when you’ re extremely depressed. You don’t want to continue living, but you also aren’t fully ready to quit.
Once you completely rule out the option of calling it quits, a single choice remains: travelling down the path towards a happier and healthier life. That’s all that’s left – you just shift your focus to making the best out of every single day.
Look, it’s not easy. It takes time and it will require being uncomfortable – but I can assure you, it will be worth it. Your future self will thank you for it. Unlearn those bad habits and limiting thoughts you’ve had in your mind. You’re either your own worst enemy or your greatest ally.
— What’s it going to be?
2007 - 2011
Kevin’s first entrepreneurial venture of significance started off with him disassembling cars and selling individuals parts on eBay, back when e-commerce was really just starting to come into its own. He didn’t even know what the word ‘entrepreneurial’ meant at the time. He was just a kid who didn’t have much in life, who was trying to create a future for himself.
Kevin self-taught himself everything he needed to know, and just got to work. Eventually, the ladies at the post office came to know him by first name, as he was dropping off multiple packages with them to ship out across North America, at least 2 or 3 days of every week. Kevin knew this wasn’t going to be his end game. It wasn’t glamorous or particularly lucrative, but it helped him develop some core skills and knowledge that would serve him very well later on as he started to build a bigger business.
2010 - 2013
Kevin and one of his business partners Nick, created and managed the e-Commerce division of the Jim Pattison Auto Group for a number of years, where their contributions led to the most profitable years in the auto group’s 50+ year history.
During this time, the duo identified a number of areas that were under serviced in the market. They took their unique understanding of the industry and built a company that dealerships and auto manufacturers needed – one that was modern, hungry, innovative, robust, agile and transparent.
In 2015, Kevin won the Top 40 Under 40 Award by Auto Remarketing Canada for his leadership in creating and implementing industry-leading strategies and processes for automotive website design, digital marketing solutions and optimal customer relationship management processes on working Internet Leads.
2013 - 2018
Convertus was founded by Kevin Gordon and Nicholas Williams, with the objective of redefining the way vehicles are marketed and sold in Canada. The automotive industry is very antiquated in many respects, and the founders of Convertus brought a fresh new approach. The automotive industry has a strong barrier to entry, it’s a close-knit circle, where companies rarely work with other companies that are not well-established, and solely focused on the one industry.
After cutting their teeth on the retail floor of dealerships, then creating and managing the e-Commerce division of the Jim Pattison Auto Group, Kevin and Nick started Convertus. They self-funded the company, and with both of them being in their mid-late twenties at the time, this was a major risk. Neither of the founders came from a family of means, they had no financial safety net to catch them, if things were to not go well. They raised no capital, and took on no debt, building a very stable foundation for the company. Marketing and software solutions in the automotive industry are generally dominated by a handful of old and powerful companies.
They defied all odds, growing the team person by person, adding client after client. In 4 years, Convertus went from two young men working out of an apartment, to one of the largest marketing companies in Canada. It’s a truly incredible underdog success story, and one that people love to learn about.
2018 - Present
Kevin founded his first charity, the ‘Driven Project’, shortly after purchasing his dream car – a Lamborghini Huracan Performante. The organization provides once-in-a-lifetime supercar experiences for kids who are battling serious illnesses and heavy life challenges. In 2019, the Driven Project partnered with the Vancouver Police Department (VPD) to take the experiences to the next level – now all events are escorted by a fleet of police vehicles, creating an even more remarkable and safe environment for these special kids.
The Driven Project continues to gain momentum with its highly engaged social following on Instagram + Facebook and has featured publications on Global TV, CTV, The Province, The Vancouver Sun and CBC news, Daily Hive amongst many others.
Life is too short to not love who you are, what you do, where you live… But no one can do this for you. It has to come from within.